HOW TO MARKET YOUR BUSINESS
HOW TO MARKET YOUR BUSINESS
In this article we are going to give you a quick guide on the essentials you need in order to come up with a proper business marketing strategy.
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Build a WordPress website, update said website often
This is the most important step in your strategy because it will be the backbone of the whole operation. Having your own website and domain name is going to allow you to start building the reputation of your business and climbing your way up the ranks in Google. You need to make sure that this content is going to be highly converting and that it will allow you to get the right kind of results from your needs.
Build out the top 8 social media platforms, update said social pages often
There are many social media platforms that are currently out there, but only a small selection of those platforms is worth keeping in mind when you start your social media marketing. These pages will vary depending on your niche, but some of the most relevant are Facebook, Twitter, LinkedIn.
Build your own internet TV channel. YouTube and Vimeo, PLUS pictures at Flicker and so on
Creating plenty of video content is going to be extremely useful to you. Always make sure that you can do anything and everything you can in order to have plenty of presence in video formats. This is a great way to rank your content higher and have a better chance of making it to the first page of Google with results from places like YouTube or Vimeo.
Pay Per Click
Pay per Click can be used as a Publisher or Advertiser and you can get plenty of profit from both. When you are trying to generate traffic, you should advertise in PPC and once you gain enough traffic, you should also publish PPC to gain more revenue from related niches that are not selling the exact same things you sell.
In person networking, virtual networking
Being able to do networking at all times is going to be essential for your success. Make sure that you take the time to interact with other people in person as well as by using social media.
Email Marketing
Email marketing is coming back strong and now that there are so many useful analytics tools, you can have a lot more control over the kind of results that you get when you send emails out to people.
Messaging to groups ie, Linked-in, Facebook, Google Plus
There is always something to gain from using all the tools that are made available by social media and messaging to groups is one of the best and most effective ways to get noticed.
Phone calls. (Yes pick up the phone)
Calling potential clients and business partners is going to help you gain the right kind of results. If you want to be able to get the most out of your marketing strategies, you should never forget cold calling and other methods of reaching out to your customers by phone.
Affiliate marketing. (getting others to sell for you)
Affiliate marketing is a great way to start seeing results. If you have a product to sell, you can join networks that have a large number of marketers who will work very hard to sell your product in order to gain a commission. My personal advice is that you make sure that you give a substantial percentage per sale. This will ensure a higher number of conversions.
Submit to local directories and article submission
Submitting articles and links to directories is going to be very useful to gain more presence online. Every single page that features your business, is going to help you gain much more exposure.
Frequently Asked Questions
Frequently Asked Questions
How do I effectively market my business online?
To market your business effectively online, start by building a WordPress website and ensuring it’s updated regularly. Make sure your domain and website are optimized for search engines to improve your online presence. Additionally, focus on social media platforms and video-sharing sites like YouTube and Vimeo to reach a wider audience.
What are the best ways to increase online traffic for my business?
The best way to increase online traffic is through a combination of Pay-Per-Click (PPC) advertising, email marketing, and active social media presence. Paid campaigns through Google Ads and social platforms, like Facebook and LinkedIn, allow you to target specific audiences, while engaging with your followers through content marketing keeps your audience coming back.
How can I improve my website’s SEO performance?
Improving your website’s SEO performance requires regularly updating content, focusing on high-quality keywords, optimizing for Core Web Vitals (LCP, INP, CLS), and implementing structured data such as FAQPage and HowTo schema. Additionally, ensure that your images are in WebP format, have alt text, and are lazy-loaded for better performance.
Why is networking important for my business?
Networking is crucial because it helps build connections that lead to more opportunities. In-person networking and virtual platforms like LinkedIn, Facebook, and Google Plus allow you to interact directly with potential clients and industry peers, boosting your visibility and expanding your business reach.
How can I use affiliate marketing to grow my business?
Affiliate marketing is an effective strategy to expand your business reach by partnering with affiliates who promote your products in exchange for commissions. By selecting the right affiliates and ensuring your products are appealing to their audiences, you can increase conversions and generate sustainable growth.
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