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With digital media taking over, online streaming services like YouTube are fertile ground for exposure. A 2019 study by Pew Research revealed that 73% of all U.S. adults use YouTube regularly, making it the Number One platform. YouTube even beats Facebook, which comes in second at 69%.
Not only is video marketing a unique way to establish brand identity, but it’s a great chance to inject some creativity into your marketing strategies. Our experts don’t just show you how to create engaging, entertaining, informative videos. We teach you to incorporate this content into your overall Internet marketing plan.
Why Use Video?
Why Use Video?
Online video content has many advantages compared to “old media” like T.V. If you’re still not sold on the idea, keep the following benefits in mind:
Cheaper, easier, and faster to produce
Establishes brand identity
Allows for greater creativity
Reaches a broader audience
Quicker exposure
Fast, Effective Video Marketing
Fast, Effective Video Marketing
Once you have some unique promotional content, it’s up to us to make sure it reaches the widest audience possible. What better way to do this than through the two biggest platforms available?
Just like a paid Facebook ad, we ensure that your video content stays firmly on top of the news feed, exposing it to millions of potential customers.
Similarly, videos posted to Google Live appear on the first search results page in only ten hours.
We’re here to guide you through the entire process and give you the tools you need to control your Internet marketing plan.
Video Marketing And YouTube
Video Marketing And YouTube
Did you know that roughly six billion hours of video are watched each month? Over 100 million people watch YouTube videos every single day. YouTube is the second most popular search engine in the entire world. Are you beginning to see why video marketing has become so important to so many different brands? To some companies, video marketing is as important as SEO and social media marketing.
You can take advantage of the numbers mentioned above. And if you’re someone who doesn’t believe your company can benefit from video marketing with YouTube, you may want to think again. Take a look at the best examples of video marketing that have gone viral over the past couple of months. One of the most significant consistencies you’re going to notice with these videos is the fact that it doesn’t really matter what the brand is all about.
Confused? Don’t be. Video marketing can be utilized by virtually any company, in the pursuit of taking a comprehensive approach to internet marketing. As is the case with things like virtual networking and website development,almost any company can take advantage of creating and releasing YouTube videos. Doing so comes down to knowing what people are going to want in a video, and creating content that will engage them with your brand name. A strong call to action can be placed within the video, in addition a link or two.
Within that broad concept, you should begin to see the potential of our video marketing services.
Video Marketing Strategies
Video Marketing Strategies
Our company can show you how to take advantage of what YouTube brings to the world of internet marketing. We can show you how to create videos that are going to engage people in the most meaningful way possible. Your video marketing strategies will be constructed according to the particulars of your brand, because it is important that your videos utilize the potential of YouTube in the best way possible.
And when YouTube is combined with other elements of your online marketing plan, the results are going to be impressive. People will have the ability to share your videos on social networking sites. They will have the opportunity to subscribe to your channel, and they will be looking forward to whatever you’re going to show them next.
Combine great content with savvy YouTube insight, and your brand will dominate.
Confused? Don’t be. Video marketing can be utilized by virtually any company, in the pursuit of taking a comprehensive approach to internet marketing. As is the case with things like virtual networking and website development,almost any company can take advantage of creating and releasing YouTube videos. Doing so comes down to knowing what people are going to want in a video, and creating content that will engage them with your brand name. A strong call to action can be placed within the video, in addition a link or two.
Within that broad concept, you should begin to see the potential of our video marketing services.
Frequently Asked Questions
Frequently Asked Questions
Why is video marketing important for my business?
Video marketing is crucial for building brand identity, engaging your audience, and reaching a wider customer base. Platforms like YouTube offer quicker exposure and allow for more creative content that resonates with your audience. With video, you can effectively communicate your message and attract potential customers in an engaging and memorable way.
How can video marketing help with SEO?
Video marketing boosts SEO by increasing engagement and driving traffic to your website. Videos are more likely to appear in search engine results, improving your overall visibility. Engaging video content can encourage viewers to spend more time on your website, which enhances your ranking and authority with search engines like Google.
How does YouTube impact my video marketing strategy?
YouTube is the second most popular search engine globally, and videos on this platform can significantly enhance your online visibility. By creating valuable and optimized content, you can reach millions of potential customers. YouTube also helps improve your search rankings on Google, increasing traffic to your website and boosting your brand’s exposure.
What are the benefits of using video marketing for brand awareness?
Video marketing helps build brand awareness by creating engaging, shareable content. Videos are effective at telling your brand's story and can be shared across social media platforms, reaching a broader audience. By consistently posting high-quality videos, you can strengthen your brand’s presence and connect with potential customers on a deeper level.
How long should my video marketing content be?
The ideal length for video content varies based on the platform and audience. For YouTube, videos that are 3-5 minutes long tend to perform well, while shorter clips of 30-60 seconds are ideal for social media platforms like Instagram and Facebook. Focus on delivering valuable content quickly to keep your audience engaged without losing their attention.
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